Misused Objects
Amigos For Kids
Misused Objects was created for Amigos For Kids during Child Abuse Prevention Month to highlight that 1 in 3 reported abuse cases in the U.S. involve harmful use of objects. The campaign repurposed familiar items as unsettling reminders of violence, raising awareness and mobilizing action. We called on audiences to support prevention efforts through donations, volunteering, and advocacy.
Team:
Tony Waissmann (CCO), Melissa Smock (CD), Ali Armas (CD), Fabiola Drouyn (CW)
Republica Havas (Agency)